We Don’t All Have the Same 24 Hours in a Day!

It's often said in the entrepreneurial world that we all have the SAME 24 HOURS in a DAY.

Well... my professional opinion? Fuck that!

I'm fast approaching 50, I'm a single mum of 2 "boisterous" boys who aren't even teenagers yet - and most days the best I can do is make sure "everyone fed, nobody dead"! 😁

I've written before about wanting to start an online business back in 2001 or so. I was working full-time, but I had soooooo many hours in the day to work, so much thinking time and few constraints upon my energy or time.

Fast forward 20 years and I WISH I had those days back - sometimes it takes all my effort just to be in the shower the minute the kids are out of the door and on their way to school.

In between arranging doctor's appointments, dentist appointments, optician's appointments, filling the fridge, washing the clothes and every other bloody think we as women do - yeh... there's not so much time to be sat at the laptop 18 hours a day. Not unless you want to forego sleep... and yeh, that ship has sailed too.

So yeh, it grinds my gears somewhat when some PREDOMINANTLY single and childless online entrepreneur (or man with a helpful wife at home... ) tries to tell me that we all have the same 24 hours in a day and there's NO EXCUSE for not being at full productivity in your business.


We are running at full productivity and full capacity within our lives - and we're doing the best we damned well can.

Which brings me on to my next point. For some of us - we don't want to - or can't commit to filling our calendar with 1:1 coaching. We might even be reluctant to commit to group coaching. And if that resonates with you - then how about creating and selling digital courses which work at a self-study pace?

That way, you can provide support - but at your own convenience. There's less pressure to be "on duty" when your head is a fucking mess because the cat woke you up in the night fighting with next door's cat outside your bedroom window 30 minutes after you fell asleep... Amber I'm looking at YOU! πŸ˜‚

Snatched half an hour and half an hour there is how we tend to run things. We can plan the shit out of things but I'm a firm believer in that anything longer than a 90 day plan is going to fuck you up. You can't stick to that unless your life is super-uncomplicated and you know you can dedicate X amount of hours regularly to achieve Y.

For most of us, we're juggling these life balls (yeh... life balls -whaddya mean?) - and 90 days is our best approach. Moving in the direction of getting to the money the fastest in the way which serves us best.

So if that's regular blogging and creating digital products then that's what it is.

If however you find Social Media has absolutely zero impact upon your energy levels then it's a total no-brainer to totally embrace that.

Instead of feeling shit or like a failure because you're not banging out 20,000 words in a morning before strolling to your local independent coffee shop for an oat latte and an organic kale omelette - why not give yourself a pat on the back for fucking surviving thus far and moving mountains with limited time and resources? 

Figure out your non-negotiables which need to be done daily - this can be as few as 30 minutes - but yeh, they need to be done. Daily.

And then on those luxury days when you can really get your head down, you know the direction in which you're travelling.

But mapping out a year in advance and saying "yeh I'm DEFINITELY going to do THAT in September" is the fast-track to making sure you feel like total shite and an utter failure... and then you'll find yourself comparing yourself to some uber-Instagrammer who's making waves... but never has to scrub child-spew off the landing carpet at 2am! 

Shape your business around the life YOU ARE LIVING TODAY... and the life you are WORKING TOWARDS - and you really can't go wrong.

I think for many of us mums, we know that we couldn't work in an office out of the home full-time, so why do we try and put so much pressure on ourselves when we work for ourselves and think we can achieve the same as a 23 year old with no responsibilities in life other than ordering in Uber-eats? 

Be kind this, be kind that - but fucking be kind to yourself! 

Leave a Comment... I'd love to hear your thoughts!

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About Alex Sheach

Alex is an expert strategist with a flair for expressive writing which connects with her audience and evokes emotion.

She believes in the power of harnessing the written word and using it to demonstrate expertise, confidence and clarity when marketing online businesses.

She's anti-BS, anti-fluff and embraces grown-assed methodology for growing an online business with authentic Sales & Marketing strategies.

Nae drama!