The absolute best way to market your online business is by producing your own content and hosting it yourself.
That usually means blogging and/or creating videos.
Blogging being shorthand for writing.
But the problem with regular content creation - especially writing is that it requires effort. We wait until we're in the zone, "feeling it" or tell ourselves that we need 'several hours' at least to pull everything together.
So we put it off for 'today'. And then tomorrow comes around and we give ourselves another excuse. Then next week there's a genuine reason why you've not got the time/opportunity and before you know it, it's been a month and you've not created any new content.
*ahem* Preaching to the choir here!
But the easiest way to overcome that procrastination is to simply choose the post title - and it may not be one of those ones you lovingly wrote down in your "Content Ideas" notebook, but instead one which hits you when you're stirring broccoli around the pan... or sloshing cleaning product around the bath.
You tap that title into your blog, choose a picture and then just write and let your fingers do the talking.
"Amateurs sit and wait for inspiration, the rest of us just get up and go to work." ~Stephen King
Most people don't like creating written content such as blogs because they doubt their written ability - perhaps remembering a cruel teacher from 30 40 years ago who criticised their work, offered no support but left great swatches of angry red ink forever etched in memory.
There isn't really any 'right' or 'wrong' when it comes to creating written content for your online business - because everything you write is an expression of you and you showing the world what i) you're about, ii) what you do and iii) who you really are - and of course there cannot be anything ever wrong with you showing who YOU are!
So I implore you and I don't care how long it's been since you last wrote and now you feel you 'can't' because you've been inconsistent and feel "like a bit of a dick" - to choose that post title and write. Because practice makes perfect and the more you write, the better you get, the more you'll enjoy it and the more comfortable you will be about getting your story out there.
The more you get your story out there, the more clarity you will get around your story making your stories better, more 'slick' (??) and you'll gain further confidence in what you're doing.
It starts with a title or idea of a topic.
It starts with a beginning.