How NOT to Run a SLEAZY Webinar Demanding SALES!

By Alex

June 8, 2021

Webinars or Online Workshops have long been a tool of Online Entrepreneurs to market their next product or course.

They usually operate in the form of you signing up for a FREE WEBINAR and then you get to sit through someone's excruciating dull (to you!) life story, epiphany and why they where they are today.

3 minutes of stuff you actually set aside an hour of your time to listen to.

Followed with a hard sales pitch to BUY THE SHIT.

There's a lot of FOMO going on with this stuff and they tend to go hand-in-hand with "the first 10 people who sign up live on this webinar NOW get a Capuchin monkey and a sailor hat" or something like that! πŸ˜‚

Now, I'm not against webinars/workshops at all - in fact, I'm building one out myself because I think they're immensely valuable tools in letting your audience get to know you, hear your voice and understand the way you work - and the fact you can't even drink a simple cup of coffee without spilling it down your boobs... just me? 😁

But there is a BETTER way - a way which doesn't involve being a SLEAZY git - so let's look in to that.

OK, first off. You don't need to spend 15-20 minutes detailing your life story. 

Your audience don't give a fuck. 


They've pencilled an hour into their diary to learn something to help THEM! 

You are supposed to be SERVING your audience - so if you want to spout off your life story, I'd suggest you stick your autobiography on Amazon and let people find it.

You can put a link in a welcome email to your "About Me" page and if people WANT to find out more about you - I'm going to assume you're dealing with adults - they are MORE than capable of hitting a link and reading a page you've written.

So... on to the meat and bones.

Don't hold back. This audience has given up their PRECIOUS TIME to watch you - so you'd damned well better deliver - because if you're not, then what the fuck are you trying to do? Annoy your potential customers?

Deliver what you promised you would deliver.

OK... I know you're thinking "well, what's the point of doing a webinar if I don't get to SELL MY SHIT?". 

And here's what you do. Absolutely fucking tell them that they can learn MORE with your PAID program/course/book/whatever - but that you're NOT going to send out a link to the sales page until AFTER the webinar.

You are NOT in the business of PERSUASION, promising Capuchin monkeys or asking people to make IMPULSE-BUYS they may later regret.

Tell your audience that you want them to be REALLY SURE they want to work with you - the RIGHT PEOPLE don't NEED you to sell with PRESSURE!

Leave a Comment... I'd love to hear your thoughts!

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About Alex Sheach

Alex is an expert strategist with a flair for expressive writing which connects with her audience and evokes emotion.

She believes in the power of harnessing the written word and using it to demonstrate expertise, confidence and clarity when marketing online businesses.

She's anti-BS, anti-fluff and embraces grown-assed methodology for growing an online business with authentic Sales & Marketing strategies.

Nae drama!