I used to think launching was really hard - so hard in fact, that I'd only want to do it once or twice a year.
I made SUCH a pig's ear out of it that it'd take me months and months of fucking around and procrastinating just to launch the smallest and SIMPLEST of things.
So what exactly was the problem?
Easy.
Me.
I was the problem!
I got in my own way, got caught up in my own EGO and worrying about it being perfect, whether I was doing things "right", whether people would buy, whether my ICA (Ideal Client Avatar) was right and a million inconsequential other things.
But what I've learned is that it's MORE than possible to simply launch without a load of bloody drama and bullshit surrounding the entire thing.
It's easy to look at big names who are launching - or "opening doors" to their "thing" once or twice a year and think we need to do that.
FUCK. THAT. SHIT.
I mean seriously, who's got the time, energy and INCLINATION to lead such a convoluted life?
I don't WANT to spend month and months and months worrying about ONE BIG LAUNCH which might not work.
I want to create my stuff - I LOVE creating - and I want to SELL it - I LOVE SELLING! (who doesn't right?)
If you're only opening the doors twice a year you're setting yourself up for a whole heap of stress... and potential failure if it doesn't work out.
Worse than your actual program failing to launch, is the way that will chip away at you stifling any future creativity.
BORING!
Here's how you launch WITHOUT DRAMA - and you can do this WEEKLY if you want to.
- Stop worrying about your ICA. It's NOT YOUR JOB to convince a certain audience that they need to buy. You CREATE the damned product, but you're not forcing anyone to buy it.
- Put your EGO aside. It's really not helping you. It's Aggro Alex just sitting on your shoulder telling you that you're not ready.
- Your clients buy IF and WHEN they want to buy at WHATEVER price-point they want to buy AT! It's not your job to funnel ANYONE down a damned funnel!
In its simplest form:
CREATE the SALES PAGE.
SET UP a way for people to PAY.
Accept ORDERS.
DELIVER material.
Jeez... why the drama?
If you'd asked me a year ago WHEN I was planning to launch, I'd probably have said "oooh, in 3 months - or maybe 6 months - I've got some shit to do first".
Things I did first - well, there's probably a list of about 1000 of them - actually creating something and launching it didn't come ANYWHERE near the top.
You simply need to TAKE ACTION.
CREATE IT.
PUT IT OUT THERE.
REPEAT.
100% your ego is getting in the way of your business growth because it's telling you lies that you're not ready, you need more time and nobody will EVER want your stuff!
JUST FUCKING DO IT!
