What is “Success” and “Having it All” When it Comes to Online Business?


In the world of online business, there's a lot of "bro" pressure surrounding the concept of success and "having it all".


The idea being that EVERYONE wants that 7/8-figure business, flying all over the world to conferences and having a coach whose name is usually only uttered in hushed tones because their mastermind rate would make a Royal come over all clammy. Those "gurus" so high up the food chain they don't even have a website because they don't NEED to market themselves helping you uplevel your business to make another x-million, expand your team and/or create more income.


Hmmn. Now I admit - I certainly bought in to that for a while - more than a while I'm sure. And yeh... I LOVED flying out to LA to bask in the sunshine, meet fellow like-minded entrepreneurial women and the piece de resistance? Not gonna be embarrassed to admit I LOVED the Tour of the Stars' Homes - fucking magical! 😂 I also LOVED Venice Beach even though the tour guide told me it was full of "hippies and losers" - hmmmn.... my kinda vibe! 👍😂


But truly - is it REALLY what we want?


No, no, no - I don't mean the turning left as you step onto the plane, the fantastic restaurants, the new experiences and meeting like-minded souls - I mean the whole damned "pressure cooker" feel of the industry.


I am reminded of the "Fisherman's Fable" - &TL:DR; Essentially there's a Mexican fisherman who goes out early morning, catches fish for the family to eat and then spends the rest of the day with his family and friends. A businessman comes along and tells him he can help build it into a series of boats, factories, big money - and then eventually the fisherman can sell it and live his perfect life. The kicker? His perfect life is getting up early... catching a few fish - then hanging out with his family and friends all day.


And this is EXACTLY where I'm at. Whether I earn 6/7 or 8-figures - it makes actually zero difference to the way I want to live my life - perhaps this is the luxury of middle-age - that you can actually look at the facts and say "nah, that's not going to work for me" - and to MEAN it!


My life is by design. I'm about to move to a house by the sea. I'll walk my dog in the mountains, swim in the sea, collect sea glass on the shore I might make in to jewellery if I fancy - and wrap up against the cold North winds in the winter.


What would I do if I were making the elusive 8-figures a year? Well... I guess I'd buy a house by the sea... walk my dog in the mountains, hang out with the kids, swim in the sea, curl up by the fire with a book...


You see where I'm going? 


I see many women feeling that they NEED to have this 7/8-figure business - that it's the epitome of "online business success" - but they become so caught up in this feeling of lack - or failure that they've NOT achieved this - that they stop to consider what they actually WANT... and how they could move their lives TO THAT - RIGHT NOW. Starting TODAY!


You may wish to earn enough money to supplement the "family pot" and pay for one blow-out holiday a year. You may wish to have enough to pay all your bills with a bit left over, you may wish to make a "shit load" and invest well - or you may even want to go for the 8-figures.


None of these answers are wrong - none of them. But it's certainly NOT wrong to wish for moderate success - enough to pay the bills and live your one - and only (!) - life just the way you want to live it.


There are no right or wrong answers or dreams - only those which fit for you - and FLOW for you.


The only REAL "right answer" is that you must truly find the balance between the life you want and the life you're willing to work for - and only you can ever answer that. It's not an intro from a book or a module from a course. The right answer will come TO you and will be UNSHAKEABLE and UNSTOPPABLE.


THAT is what defines success - NOT "next level" frippery.






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About Alex Sheach

Alex is an expert strategist with a flair for expressive writing which connects with her audience and evokes emotion.

She believes in the power of harnessing the written word and using it to demonstrate expertise, confidence and clarity when marketing online businesses.

She's anti-BS, anti-fluff and embraces grown-assed methodology for growing an online business with authentic Sales & Marketing strategies.

Nae drama!