Now while the word opt-in itself might be new to you \u2013 the concept won\u2019t be. An opt-in is just an online industry name for \u201cfreebie giveaway\u201d and I think we\u2019ve all downloaded those to get a check sheet, workbook or some form of advice \u2013 and by doing this we sign up to a mailing list or newsletter.<\/p>\n\n\n\n
That essentially is the name and aim of the game. You want to get people on your list (newsletter) so you can build a trustworthy relationship with you so that even if your potential client isn\u2019t ready to buy with you just yet, they\u2019ll get to know you, they\u2019ll get to trust you and when they are ready to buy then you\u2019ll be the first person that comes to mind.<\/p>\n\n\n\n
Having an enormous Social Media following is great for the ego \u2013 I mean who wouldn\u2019t want that right? But when push comes to shove we need to be thinking of the bottom line\u2026 and that\u2019s sales! And that\u2019s where your newsletter is going to come in to play.<\/em><\/strong><\/p>\n\n\n\n When you think back across your online journey, what has been your favourite freebie opt-in?<\/p>\n\n\n\n Personally I don\u2019t like a long workbook, when I decide I\u2019m going to engage with someone online, I want to see their information fast. So unless it\u2019s an email series or video series \u2013 just one or two pages suits me just fine. So consider what your audience might like \u2013 and also what you\u2019d like to create. But I don\u2019t think anyone wants (or needs!) a 28 page small-type essay!<\/p>\n\n\n\n To really make your customers fall in love with you, your freebie opt-in has to be attractive. That means not necessarily gold-plated paper or a video series shot on the beach in Bali \u2013 but you\u2019ve got to make it something they want. Note the difference between need and want! We all need to drink water\u2026 but I\u2019m not sure many people get excited about that \u2013 unless it\u2019s the morning after a big night out!<\/p>\n\n\n\n So the aim is to create an impulsive response \u2013 you want your website visitors to be thinking \u201chell yeh, I want that right now \u2013 gimme it!\u201d.<\/p>\n\n\n\n And that\u2019s where your nurturing relationship can begin because once you have their email address you can bring them into the fold and businesses are built upon relationships.<\/p>\n","protected":false},"excerpt":{"rendered":" Now while the word opt-in itself might be new to you \u2013 the concept won\u2019t be. An opt-in is just an online industry name for \u201cfreebie giveaway\u201d and I think we\u2019ve all downloaded those to get a check sheet, workbook or some form of advice \u2013 and by doing this we sign up to a […]<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"What is an Opt-in \u2013 and Why You Need One","_seopress_titles_desc":"You want to get people on your list (newsletter) so you can build a trustworthy relationship with you so that even if your potential client isn\u2019t ready to buy with you just yet, they\u2019ll get to know you, they\u2019ll get to trust you and when they are ready to buy then you\u2019ll be the first person that comes to mind.","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/781"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}