There\u2019s a Chinese proverb<\/p>\n\n\n\n
<\/p>\n\n\n\n If you chase two rabbits<\/strong>, both<\/strong> will escape.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n <\/p>\n\n\n\n Chase just the one damned rabbit!<\/p>\n\n\n\n <\/p>\n\n\n\n Well that makes total sense right? If you\u2019re trying to chase all those crazy little rabbit dudes all you\u2019re going to do is exhaust yourself, look stupid and after a while you\u2019re going to seriously suspect those little bunnies are laughing at<\/em> you! <\/p>\n\n\n\n <\/p>\n\n\n\n So we know that it makes sense to niche in and serve and market to one specific client type or avatar.<\/p>\n\n\n\n <\/p>\n\n\n\n What this means in marketing terms is that you perform your marketing activities as though you were trying to attract just that one person \u2013 and not \u201canyone with a wallet\u201d. When I first started out with my first business I made the enormous mistake of thinking my idea client was anyone. Anyone at all. Please buy! Now I know better \u2013 and that although you have a perfect client to whom you focus your marketing activities \u2013 others will find you.<\/p>\n\n\n\n <\/p>\n\n\n\n Trouble is, there are an awful lot of marketing experts and coaches out there in the female entrepreneurial world who are selling this \u201ccreate your perfect avatar\u201d shtick. Well that\u2019s awesome Susan. My avatar is Lucy. She\u2019s 35, lives just outside Boise, doesn\u2019t like ketchup, uses factor 50 sun-block, is a Sagittarius but identifies more as Aries, once drove all the way to Vegas to see an Elvis impersonator, lies about her weight, dropped the peanut butter spoon on the floor last night but licked it anyway \u2013 and in her diary draws little circles above her i\u2019s<\/strong><\/em>.\u00a0\ud83d\ude02 <\/p>\n\n\n\n <\/p>\n\n\n\n Smashing.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n You\u2019ve created a really detailed avatar\u2026 but didn\u2019t you say you really wanted a customer?\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n There\u2019s a danger here of getting drawn into a time-sucking activity and believing that if you\u2019d just crack your \u201ccorrect\u201d avatar that the customers would be hammering at your online door begging you to work with them.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n Stop fiddling with your avatar! Stop it. Pretend it\u2019s your 4 year old who\u2019s intent on picking their nose! Stop it! Don\u2019t you dare touch it! What are you digging for? Gold? <\/p>\n\n\n\n <\/p>\n\n\n\n Done is better than perfect right? And your rough avatar is good \u2013 it\u2019s really going to help. But when they say e.g., write a blog as though writing to \u201cLucy\u201d \u2013 what is really better is if you write as though talking to a friend \u2013 it\u2019s just going to be easier for you, faster and will flow better.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n It\u2019s much more important to really understand your niche than to have the perfect avatar so put your energy into fully understanding your niche and leave the avatar-tinkering to those who are procrastinating about getting clients \u2013 and I\u2019ve been there too! Oh yeh\u2026 stick around cuz I\u2019ve made ALL<\/em><\/strong> the mistakes!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s a Chinese proverb If you chase two rabbits, both will escape. Chase just the one damned rabbit! Well that makes total sense right? If you\u2019re trying to chase all those crazy little rabbit dudes all you\u2019re going to do is exhaust yourself, look stupid and after a while you\u2019re going to seriously suspect those […]<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Online Business Myths \u2013 Ideal Client Avatar","_seopress_titles_desc":"My ICA is Lucy. She\u2019s 35, lives outside Boise, lies about her weight and dropped the peanut butter spoon on the floor last night but licked it anyway !","_seopress_robots_index":"","footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/688"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}