{"id":683,"date":"2019-07-06T10:38:00","date_gmt":"2019-07-06T09:38:00","guid":{"rendered":"https:\/\/alexsheach.com\/?p=683"},"modified":"2021-05-29T14:43:15","modified_gmt":"2021-05-29T13:43:15","slug":"online-business-myths-you-need-a-membership-site","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/entrepreneur-myths\/online-business-myths-you-need-a-membership-site\/","title":{"rendered":"Online Business Myths \u2013 You Need a Membership Site"},"content":{"rendered":"\n

Just in case there weren\u2019t already enough dazzling shiny objects for your eyes to be drawn to \u2013 let\u2019s talk about why you Need a Membership Site \u2013 or not<\/em><\/strong>!<\/p>\n\n\n\n

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Membership sites are hot. There are membership sites dedicated to er\u2026 membership sites. There are software applications, there are integrated sales solutions and all-in-ones, there are courses on how to create a membership site, there are courses on how to create a funnel for your membership site, there are experts who\u2019ll help you choose a topic, how to market it, how to do your graphics.<\/p>\n\n\n\n

But here\u2019s what they\u2019re not talking about:<\/p>\n\n\n\n

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If you\u2019re struggling to get enough one-to-one clients \u2013 how the hell do you think you\u2019re going to fill a membership site?<\/span><\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

It\u2019s easy to get caught up in all the excitement surrounding something like this with it\u2019s entry-level membership of let\u2019s say $9.99. But how many members are you going to need to even break even? To pay for the membership software alone that month without even looking at your time and investment creating the damned thing.<\/p>\n\n\n\n

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It might be fantastic value for money and you may well be able to provide a stack of value for $9.99 \u2013 but if nobody knows who you are and nobody\u2019s asking \u2013 where is your client base? How are you going to poach clients from bigger players?<\/p>\n\n\n\n

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Before you go creating a membership site (or even a one-to-many group programme) \u2013 make sure you\u2019re fully booked out with one-to-one clients first and that you\u2019re struggling for time to serve them all.

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(*April 2021 <\/strong>– I’m not a fan of 1:1 work anymore – so for argument’s sake, before you think about starting a membership you need at least 2000 people on your list!)<\/p>\n\n\n\n

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When you\u2019ve got a tiny list you\u2019re not going to sell out \u2013 and when the membership is so quiet it could be mistaken for dead \u2013 your churn rate is going to be enormous.<\/p>\n\n\n\n

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Park it. Write it down and re-visit in 6 months. Right now you need to concentrate on growing a business with the clients you can reach right now \u2013 not hypothetical hordes waving their notes at you.<\/p>\n\n\n\n

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I made the mistake right at the beginning of thinking if I couldn\u2019t get a good quantity of quality one-to-one clients I would create a membership site with a much lower price-point. Can we all say \u201cAlex was technical-tinkering again<\/em>\u201d? Because that\u2019s what it was\u2026 just another way I procrastinated instead of going and getting more one-to-one clients.<\/p>\n\n\n\n

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I did this because back then in 2013\/2014 or so, Ali Brown <\/a>(who is a big name in the coaching world) had a membership programme with 3 tiers \u2013 Bronze, Silver & Gold (why! how original!) \u2013 and years later I remember her saying she couldn\u2019t get it to work. Now if someone with that size of a list \u2013 even back then \u2013 struggled to make it work \u2013 then you\u2019ll find it easier to climb Everest without oxygen!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Just in case there weren\u2019t already enough dazzling shiny objects for your eyes to be drawn to \u2013 let\u2019s talk about why you Need a Membership Site \u2013 or not! Membership sites are hot. There are membership sites dedicated to er\u2026 membership sites. There are software applications, there are integrated sales solutions and all-in-ones, there […]<\/p>\n","protected":false},"author":1,"featured_media":685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Online Business Myths \u2013 You Need a Membership Site","_seopress_titles_desc":"It\u2019s easy to get caught up in all the excitement surrounding an entry-level membership of $9.99. But how many members do you need to even break even?","_seopress_robots_index":"","footnotes":""},"categories":[20,18],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/683"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}