One of the biggest mistakes I see female entrepreneurs make when they decide to set up their own online services business is that they\u2026<\/p>\n\n\n\n
\u201cYeh but, yeh but\u201d I hear you say, \u201cyeh but, I am<\/em><\/strong> a coach\u201d.<\/p>\n\n\n\n OK\u2026 so you may be accredited by whichever coaching association you did your course with. But a coach? <\/p>\n\n\n\n Bear with me.<\/p>\n\n\n\n Nobody taps into Google \u201cI want a coach\u201d. In old school a coach was someone who helped improve your sporting prowess. Coaching for us in the online world is pretty self-explanatory \u2013 but the word itself doesn\u2019t talk to the woman on the street. She wants something fixed.<\/p>\n\n\n\n We seek solutions to our problems.<\/p>\n\n\n\n I need someone to \u201chelp me stop stuffing my face when I\u2019m stressed\u201d.<\/p>\n\n\n\n I don\u2019t search for \u201ccoach\u201d.<\/p>\n\n\n\n I need someone to \u201chelp me close more sales\u201d.<\/p>\n\n\n\n I don\u2019t search for \u201ccoach\u201d.<\/p>\n\n\n\n I need someone to show me how to \u201cgather great testimonials\u201d.<\/p>\n\n\n\n I don\u2019t search for \u201ccoach\u201d.<\/p>\n\n\n\n Coach is such a generic word and with \u201cBusiness Coaches\u201d it\u2019s doubly-vague. What type of business? Which aspects of business? What\u2019s your expertise? <\/p>\n\n\n\n If you are an all-around busines expert people will be asking why you\u2019re running a coaching empire and not a more traditional type of business? Richard Branson is a business coach\u2026 but right now that\u2019s just a sideline he has \u2013 it\u2019s not his sole business because I\u2019m guessing it\u2019s not actually what he\u2019s best at.<\/p>\n\n\n\n So if you\u2019re a business coach you either need to embrace the fact that you\u2019re not brilliant with all facets of the business and pull in an expert for those bits \u2013 or, you need to just focus on the things you fucking ace<\/em>!<\/p>\n\n\n\n To call yourself a coach damages what you do because it gives no indiacation as to your area of expertise and speciality \u2013 and also brings us back to \u201cChase 2 rabbits \u2013 catch none\u201d when you fail to niche.<\/p>\n\n\n\n Same theory if you\u2019re a VA:<\/p>\n\n\n\n I type \u201cI need someone to help me move my app data over to this new app\u201d.<\/p>\n\n\n\n I don\u2019t search for a VA.<\/p>\n\n\n\n Get specific. Drop the generic sold-to-you job title and create one unique to your skills and your personality.<\/p>\n\n\n\n I promise you \u2013 people buy solutions, not job titles \u2013 and especially when your job title is so vague it conveys exactly zip! <\/p>\n","protected":false},"excerpt":{"rendered":" One of the biggest mistakes I see female entrepreneurs make when they decide to set up their own online services business is that they\u2026 call themselves a coach! \u201cYeh but, yeh but\u201d I hear you say, \u201cyeh but, I am a coach\u201d. OK\u2026 so you may be accredited by whichever coaching association you did your […]<\/p>\n","protected":false},"author":1,"featured_media":666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Online Business Myths \u2013 So You\u2019re an Online Coach","_seopress_titles_desc":"Stop calling yourself a "coach" or a "VA". People buy SOLUTIONS - NOT job titles! When you're vague, you don't let your customers understand what you do.","_seopress_robots_index":"","footnotes":""},"categories":[20,18],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/664"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/666"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}People buy solutions, not job titles!<\/em><\/strong><\/h2>\n\n\n\n