One of the biggest problems I see with female entrepreneurs running online businesses\u2026 is that they are equating social media with running a business.<\/p>\n\n\n\n
They\u2019re posting to their Facebook Page<\/a>, trying to grow a group (it\u2019s tough!), posting on Twitter<\/a>, falling down a rabbit-hole on Instagram (pictures, stories, videos, and the rest!<\/strong>), pinning like crazy on Pinterest, trying to master Tik-Tok, MeWe, YouTube<\/a> and half a dozen other social networks most of us don\u2019t go anywhere near.<\/p>\n\n\n\n They\u2019re researching new scheduling tools, working out the best time of day to reach their audience, worrying about the perfect colour scheme, does this font go with that<\/strong> font \u2013 and if only they were just a little bit better<\/em> at Canva then they\u2019re really start getting traction and making those sales.<\/p>\n\n\n\n They\u2019re spending upwards of FOUR HOURS<\/strong> every working day posting Mindless Graphical Crap [TM]<\/strong> to a plethora of social media networks \u2013 with no substance or strategy behind these posts.<\/p>\n\n\n\n A lazy click from someone scrolling as they spend yet another quarantine afternoon horizontal on the couch balancing a bag of Cheetos on their bare navel \u2013 does not a business make!<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n I get it. Fannying around on Facebook can be fun \u2013 and combine that with the message that we ought be marketing 60% of the time, it\u2019s very easy to reconcile that \u201cfannying around with Facebook<\/em>\u201d with actively marketing your business.<\/p>\n\n\n\n But unless you step back away from these noisy channels and ensure your understand both your niche AND your customer base \u2013 then you are indeed\u2026 just FANNYING AROUND ON CANVA!<\/p>\n\n\n\n You do not need to be present on every channel.<\/p>\n\n\n\n Go claim those channel names. Trends change and you don\u2019t want to find a channel in its infancy today is the<\/em><\/strong> Go To in 3 years but that does not mean you need to be posting there 3 times a day and make it a formal stream of your scheduling strategy!<\/p>\n\n\n\n The best thing you can do when you\u2019re growing your business is to focus on just ONE channel.<\/p>\n\n\n\n ONE!<\/strong><\/p>\n\n\n\n Most gurus will tell you to hang out on the channel where all your \u201cideal clients<\/em>\u201d do. But the reality of that is that most<\/em><\/strong> people use Facebook \u2013 but being a user is not the same as being an ENGAGED USER<\/strong>!<\/p>\n\n\n\n You could post a \u201ccute kitten\u201d photo this afternoon and get 3000 likes. But is that really business growth? Or\u2026 just 3000 people liking kittens!<\/p>\n\n\n\n Ask yourself. Do you use Facebook for mindlessly scrolling? Or to get real information?<\/p>\n\n\n\n Posting quotes, memes et al is fun and easy. God knows I\u2019ve fallen into that trap myself in the past. But it\u2019s distracting. It distracts you from actually marketing with integrity and purpose \u2013 AND keeps you busy doing doing \u201cstuff\u201d which makes you FEEL like you\u2019re growing your business \u2013 when you\u2019re NOT \u2013 and what\u2019s worse? You\u2019ll feel a failure because your business didn\u2019t grow off the back of a few inspirational quotes.<\/p>\n\n\n\n Not a great way to live!<\/p>\n\n\n\n Step back.<\/p>\n\n\n\n Choose that ONE channel you are going to master and use to spread the actual message of your business.<\/p>\n\n\n\n It\u2019s sensible to use the channel YOU actually enjoy using yourself because you\u2019ll be more \u201cyou\u201d and come across more naturally ON that channel. Trying to shoehorn yourself into a channel which just isn\u2019t a great fit for you is never going to work. You\u2019ll feel awkward \u2013 and you\u2019ll certainly come across as awkward. (Bitter and painful self-experience speaking<\/em> ?).<\/p>\n\n\n\n To leverage that channel with strategy, you must first decide what you ACTUAL STRATEGY is! Sounds obvious right? But if you\u2019re spending 4 hours a day playing \u201ccatch-up\u201d by posting everywhere in an attempt to be omnipotent \u2013 chances are you\u2019re NOT building with strategy.<\/p>\n\n\n\n Your posts should form part of your funnel\u2026 even if the END of that funnel isn\u2019t fully-built yet.<\/p>\n\n\n\n Does that sound backwards? OK, let me give you an example.<\/p>\n\n\n\n You have decided for example that you\u2019re going to launch a course mid-January\u2026 but you haven\u2019t quite thrashed out the idea \u2013 say you know it\u2019s going to be something about nutrition and self-love. You don\u2019t need to have everything in place to be working on that launch strategy. Right now, today you can start creating and posting content which is building up to this \u2013 i.e., talking about the importance of nutrition on one\u2019s ability to simply \u201cfeel better from within\u201d.<\/p>\n\n\n\n The world doesn\u2019t need more kitten memes, it needs your MESSAGE with INTENT, PURPOSE and CLARITY! <\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" One of the biggest problems I see with female entrepreneurs running online businesses\u2026 is that they are equating social media with running a business. They\u2019re posting to their Facebook Page, trying to grow a group (it\u2019s tough!), posting on Twitter, falling down a rabbit-hole on Instagram (pictures, stories, videos, and the rest!), pinning like crazy […]<\/p>\n","protected":false},"author":1,"featured_media":638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Is Social Media Running Your Business?","_seopress_titles_desc":"If you're spending all your time posting on Social Media...are you building a business or fannying around with Canva? BIG difference! ","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/636"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/638"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}WHEN WAS THE LAST TIME A MALE FRIEND OR FAMILY MEMBER YOU KNOW SPENT ALL DAY FANNYING AROUND WITH CANVA IN THE BELIEF IT WOULD GROW HIS BUSINESS?<\/strong><\/h3>\n\n\n\n
TRUTHBOMB: Nobody ever dropped $2000 on a course or programme because someone is AMAZING a Canva-created graphic posted on Facebook!\u00a0<\/span><\/strong><\/h2>\n\n\n\n
Marketing is more than Social Media<\/strong><\/h2>\n\n\n\n