Let’s get 2 things straight right here, right now:<\/p>\n<\/p>\n
1. The world is full of sleazy fuckers.<\/strong><\/p>\n<\/p>\n 2. People are selfish.<\/strong><\/p>\n<\/p>\n \ud83d\ude01<\/p>\n<\/p>\n Whaaaaat<\/em>? You want me to expand? <\/p>\n<\/p>\n OK, here goes. When you embrace the idea that you need to send a newsletter regularly and that it should form an integral part of your marketing activities… most people zip out and download a list of ‘proven email subject lines<\/strong>‘.<\/p>\n<\/p>\n Those cheat sheets\/swipe files are stored locally by the authors as “sleazy things marketers say<\/strong>“! aka what we now term clickbait<\/span><\/strong>.<\/p>\n<\/p>\n And yet… people are selfish. <\/p>\n<\/p>\n Everyone wants something for nothing. Everyone wants to know what’s in it for them<\/strong>. Everyone wants to know why the should do something for you.<\/p>\n<\/p>\n We know this when we send our products or services to market – and we know damned well we’ve got to sell some sizzle with that sausage and appeal to the ‘selfish side’ of our buyers with the want, want, want, NOW! <\/p>\n<\/p>\n Not every marketer is going to be comfortable using those clickbait titles – and, despite the authors swinging from the online marketing trees screeching “Yes, I’ve cracked it – I hold the one true power that will make ANYONE buy<\/em>” \ud83e\udd71… the reality is more complex.<\/p>\n<\/p>\n Because you’re not a sleazy fucker and you want to be an ethical marketer, it can be hard to mesh this ideal with appealing to the ‘selfish side’ of humanity.<\/p>\n<\/p>\n So what do you do?<\/p>\n<\/p>\n Copy and paste these ‘proven email subject lines’? Or… write your subject line in a way which is going to appeal to your particular audience? <\/p>\n<\/p>\n For most female entrepreneurs working online their target is other women – who DON’T want “Sleazy Don<\/span><\/em>” the car salesman coming on strong at them.<\/p>\n<\/p>\n *Buying a car = “show me everything you have in blue”. Just me? Bueller? \ud83d\ude33<\/p>\n<\/p>\n The easiest way to get your emails opened and read is to send “consistently good shit” – but it doesn’t hurt to optimise the headline – so let’s dive in.<\/p>\n<\/p>\n I’ve never really bought into these template-style subject lines which feel clickbait-y – but, I wanted to know if they’d work<\/strong>.<\/p>\n<\/p>\n My readers are used to a particular style of writing from me, honest, informative, providing value, a big dollop of dark humour and random shit.<\/p>\n<\/p>\n The experiment is super-easy to conduct and saves you a WHOLE SHITLOAD heap o’ time trying to figure out which is the ‘best’ headline for your newsletter.<\/p>\nThe Subject Line Experiment<\/h2>\n<\/p>\n