{"id":3424,"date":"2022-03-26T10:00:32","date_gmt":"2022-03-26T10:00:32","guid":{"rendered":"https:\/\/alexsheach.com\/?p=3424"},"modified":"2022-03-29T10:59:09","modified_gmt":"2022-03-29T09:59:09","slug":"crafting-a-sales-page-that-makes-your-clients-reach-for-their-card-part-3","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/copywriting\/crafting-a-sales-page-that-makes-your-clients-reach-for-their-card-part-3\/","title":{"rendered":"Crafting a Sales Page That Makes Your Clients Reach For Their Card (Part 3)"},"content":{"rendered":"

Read Part 1 here<\/a> where I break down your Product Name + Tagline + Big Promise.<\/em><\/p>\n

Read Part 2 here <\/a>where I delve in to Guarantees\/Refund Policies + YOUR<\/span> ethical stance on these plus Testimonials<\/em><\/p>\n<\/p>\n

Using Urgency or Scarcity as a Psychological Nudge<\/h2>\n<\/p>\n

Essentially… why now? <\/p>\n<\/p>\n

Why should your prospective customer go right ahead today and hand over their hard-earned cash to you now?<\/p>\n<\/p>\n

Why not tomorrow? Or next week because they’ve got a busy weekend? Or next month when the kids are back\/off school… and it all gets forgotten about – or even worse – <\/em>they go to your competitor! <\/strong><\/p>\n<\/p>\n

Why today? Why now?<\/span><\/strong><\/p>\n<\/p>\n

Because that’s what it boils down to – and we want our customers to invest in us and “strike whilst the iron is hot”.<\/p>\n<\/p>\n

Depending on what you’re selling there are several ways to go about this.<\/p>\n<\/p>\n

Selling Scarcity<\/h2>\n<\/p>\n

This works particularly well if you’re filling 1:1 spots or it’s a time-intensive practice for you. <\/p>\n<\/p>\n

If a task takes you an entire day then you cannot agree to do 10 in the same week. So in this instance you could say “only 5 spots” – and, if you’re emailing about this and you’ve already sold some you can say “only 2 spots left”. <\/p>\n<\/p>\n

That gives Social Proof alongside the scarcity feeling – if they don’t buy now they’re gonna miss out! \ud83d\ude40<\/p>\n<\/p>\n

Likewise, with a group coaching program you should be selling at the capacity you can handle. Long story short: Don’t try and sell 100 spots if mentally you can only cope with 12*. Sure, you might make a little extra dough, but you’ll drive yourself bananas.<\/p>\n<\/p>\n

If there are 12 spots, there are 12 spots. End of story.<\/p>\n<\/p>\n

*That may seem like annoying\/boring advice, but I’m trying to save you a whole load of heartache\/stress\/breakdown fodder here.<\/em><\/p>\n<\/p>\n

Selling Urgency<\/h2>\n<\/p>\n

This is having your customer make their decision based upon time. If they want in – at this price, then they’d better hit the damned BUY button RIGHT NOW!<\/p>\n<\/p>\n

If the offer is coming down “next Frida<\/em>y<\/em>“, it’s coming down.<\/p>\n<\/p>\n

The only exception I’ve seen to this done well is when someone has said something like “Yeh, it was my birthday yesterday and I’m still drunk and I haven’t updated the price yet…”.<\/em><\/p>\n<\/p>\n

“$200 off if you buy before Tuesday<\/em>?” Cool.<\/p>\n<\/p>\n

There has to be a real tangible reason for someone to buy ‘now’ rather than ‘later’ and you just need to give an incentive. <\/p>\n<\/p>\n

And stick to your damned guns. Don’t go giving a discount AFTER the “early bird” special offer has closed because that’s just shady and it’s not going to give a great start to your course if your early-birders are feeling cheated because they “followed the rules” and signed up early to get the discount.<\/p>\n<\/p>\n

Part 4 here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Read Part 1 here where I break down your Product Name + Tagline + Big Promise. Read Part 2 here where I delve in to Guarantees\/Refund Policies + YOUR ethical stance on these plus Testimonials Using Urgency or Scarcity as a Psychological Nudge Essentially… why now?  Why should your prospective customer go right ahead today and […]<\/p>\n","protected":false},"author":1,"featured_media":3426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Crafting a Sales Page That Makes Your Clients Reach For Their Card (Part 3)","_seopress_titles_desc":"Using the tactics of scarcity and urgency when offering your programs or services gives your customers a reason to hit the BUY button TODAY... not tomorrow or next week.","_seopress_robots_index":"","footnotes":""},"categories":[41],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/3424"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=3424"}],"version-history":[{"count":9,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/3424\/revisions"}],"predecessor-version":[{"id":3446,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/3424\/revisions\/3446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/3426"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=3424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=3424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=3424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}