{"id":3353,"date":"2022-03-25T09:30:09","date_gmt":"2022-03-25T09:30:09","guid":{"rendered":"https:\/\/alexsheach.com\/?p=3353"},"modified":"2022-03-29T10:59:57","modified_gmt":"2022-03-29T09:59:57","slug":"crafting-a-sales-page-that-makes-your-clients-reach-for-their-card-part-2","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/copywriting\/crafting-a-sales-page-that-makes-your-clients-reach-for-their-card-part-2\/","title":{"rendered":"Crafting a Sales Page That Makes Your Clients Reach For Their Card (Part 2)"},"content":{"rendered":"
Read Part 1 here<\/a> where I break down your Product Name + Tagline + Big Promise.<\/em><\/p>\n<\/p>\n Because writing your Sales Page can seem like a dauntless task I’ve broken it down into easy chunks for you – and today, much like yesterday – we’re going to do an easy bit again.<\/p>\n<\/p>\n Because bollocks to “swallow the frog<\/em>” \ud83d\udc38 – I want you to be able to grow your confidence and you’ll do that by successfully mastering your copywriting skills as you go by doing the “easier bits<\/em>” rather than trying to get stuck in to the hard bits, slamming your laptop lid down, pulling on your pyjamas and crawling back in to bed with a packet of Oreos and some ugly crying!<\/p>\n via GIPHY<\/a><\/p>\n This one is fairly easy to do because you’re just going to have to make a decision using our own moral compass and how you like to be treated as a customer. <\/p>\n<\/p>\n Realistically, unless you have very deep pockets you won’t be able to get any legal comeback across international borders and if there’s a payment dispute, then the creditcard company will likely side with the customer.<\/p>\n<\/p>\n So what’s it going to be? You want your customers to have done their due diligence and actively chosen YOU and not somebody else – but sometimes things go wrong.<\/p>\n<\/p>\n Maybe the program isn’t what they thought it was going to be, maybe they’ve been hit by a personal crisis, life has hit them with a sledgehammer and it’s just not an option to continue at this time – or maybe they’re just a “chancer” and this is the way they roll.<\/p>\n<\/p>\n But… you need to decide how you’re going to deal with this.<\/p>\n<\/p>\n All of these choices you make should be indicated in your Terms of Service or T&C’s – however, in the world of service-based businesses I trust you to be able to make your own judgement on a case-by-case basis, but it doesn’t do you any harm at all to have some “rules” in place – if nothing else, for you yourself to refer to if you get a request for a refund and to stop you going in to a blind panic and questioning every single decision you’ve ever made!<\/p>\n<\/p>\n Personally for Digital Offers and Memberships I think it’s best to offer a 30 day refund policy to allow your customers to take a good look at the materials – or around the membership site – and decide whether it’s right for them.<\/p>\n<\/p>\nOffering a Guarantee<\/h2>\n<\/p>\n
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