{"id":3139,"date":"2022-01-20T09:48:00","date_gmt":"2022-01-20T09:48:00","guid":{"rendered":"https:\/\/alexsheach.com\/?p=3139"},"modified":"2022-01-21T09:57:32","modified_gmt":"2022-01-21T09:57:32","slug":"will-your-course-offer-flop-or-fly-part-3","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/business-strategy\/will-your-course-offer-flop-or-fly-part-3\/","title":{"rendered":"Will Your Course Offer Flop or Fly? – (Part 3)"},"content":{"rendered":"
In the final part (Part 1<\/a> + Part 2<\/a>) of figuring out whether your course is going to fly off the shelves or wallow in the depths of self-pity, it’s time to take a deeper look at the features your SALES PAGE<\/a> must include.<\/p>\n<\/p>\n Keep this short + sweet. 3-5 words max and it should be inspirational + aspirational. It should immediately convey the purpose of the course – e.g., “lose weight now<\/em>“, “master your copy<\/em>“, “win back time<\/em>” – and NOT “a miracle you<\/em>“, “enlightenment & enchantment<\/em>” – that’s fucking vague shit and means nothing.<\/p>\n<\/p>\n Straight off the bat we want to allow our potential clients to see what this is about.<\/p>\n<\/p>\n The strapline (sometimes called tagline<\/em>) is where you’re going to demonstrate the END POINT – or transformation of taking your course.<\/p>\n<\/p>\n What EXACTLY<\/em> are your clients going to get out of it?<\/p>\n<\/p>\n How will their lives be better at the end? And… it should have some emotional pull and be something they WANT – not necessarily need<\/em>!<\/p>\n<\/p>\n For example – if the (boring) course title is “Lose weight fast<\/em>” – then your strapline (i.e., the transformation!) is “and get back into your favourite jeans in 30 days<\/em>“.<\/p>\n<\/p>\n That’s the difference between want and need. Nobody NEEDS to fit back into their favourite jeans – but we sure as hell want to<\/strong>!<\/p>\n<\/p>\n Empathise with your potential clients and let them know you know what it feels like.<\/p>\n<\/p>\n You’ve been there and it sucked.<\/p>\n<\/p>\n But you’re through the other side and you no longer have the problem.<\/p>\n<\/p>\n I’m not a fan of making my clients feel like shit. What value is there in that aside elevating my own self-worth? Pretty shitty way to go about life – but, it’s perfectly possible to describe an “less than perfect<\/em>” situation and paint that picture of how things aren’t great. <\/p>\n<\/p>\n The purpose of this section is NOT to have your client in tears despairing at their life – but instead have them align with the situation you describe and internally saying “yes, yes, yes<\/em>” – because we want them to recognise that they have that problem – and also that their sub-conscious is leading them to say YES (buy!).<\/p>\n<\/p>\n Nobody gives a flying fuck really about the structure of your course, how many PDFs you’re dishing out, how many video tutorials or blah blah blah.<\/p>\n<\/p>\n We’re all made up of selfish molecules and the bottom line is – we want to know how this MAKES OUR LIVES BETTER!<\/p>\n<\/p>\n What’s in it for us? <\/p>\n<\/p>\n The outcome must be crystal clear and tangible. “Feeling better about yourself<\/em>” is too vague – hit ’em up with “And work that supermarket aisle like a runway model<\/em>” is at least clear – if not a little bonkers! \ud83d\ude09<\/p>\n<\/p>\n Be ready to accept the cash – I mean seriously, you wouldn’t believe the number of people I’ve helped who’ve had all systems in place EXCEPT THE DAMNED MOOLAH! I wonder if it’s a mental block about actually asking for and accepting cash for something they’re so good at, yet perhaps don’t recognise because the knowledge comes so easily. \ud83e\udd37\u200d\u2640\ufe0f<\/p>\n<\/p>\n Be ready to accept cash – my preference is Stripe which just seems to work flawlessly. Buyer pays + 2 days later the cash is in my account. <\/p>\nCOURSE\/PROGRAM HEADLINE<\/h2>\n<\/p>\n
STRAPLINE – aka THE BIG PROMISE<\/h2>\n<\/p>\n
INTRODUCE YOURSELF<\/h2>\n<\/p>\n
AGITATE THE PROBLEM (nicely<\/em>!)<\/h2>\n<\/p>\n
THE SOLUTION – BENEFITS<\/h2>\n<\/p>\n
PAYMENT GATEWAYS<\/h2>\n<\/p>\n