{"id":2244,"date":"2021-10-18T15:38:09","date_gmt":"2021-10-18T14:38:09","guid":{"rendered":"https:\/\/alexsheach.com\/?p=2244"},"modified":"2021-10-31T08:42:12","modified_gmt":"2021-10-31T08:42:12","slug":"ethical-pricing-for-online-coaching-programs","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/business-strategy\/ethical-pricing-for-online-coaching-programs\/","title":{"rendered":"Ethical Pricing for Online Coaching Programs"},"content":{"rendered":"

I’m sorry. \"\ud83d\ude2d\" I got it wrong about pricing.<\/p>\n<\/p>\n

I did what I thought I “had<\/em>” to do – because “everyone else<\/em>” was doing it – and even though it never sat right with me – I did it anyway.<\/p>\n<\/p>\n

Today I’m updating ALL MY PROGRAMS<\/a> with split-payments to be ETHICALLY PRICED.<\/p>\n<\/p>\n

ETHICAL PRICING for PROGRAMS<\/h2>\n<\/p>\n

The usual story we’re told is that if we’re going to offer split-payments for one of our coaching programs that we need to add a 15-25% cost to cover risk\/extra admin\/whatever.<\/p>\n<\/p>\n

But I’ve been there.<\/p>\n<\/p>\n

The other side of the fence I mean.<\/p>\n<\/p>\n

That side of the fence where I couldn’t afford the $2000 up front, but I COULD<\/em> afford it over a period of months… and paying a $500 penalty for being poor!<\/p>\n<\/p>\n

And I don’t want to be that woman – I ain’t no fuckin’ loan shark! \ud83e\udd88<\/em><\/strong><\/p>\n<\/p>\n

So that stops right now.<\/p>\n<\/p>\n

Today.<\/span><\/p>\n<\/p>\n

Anyone who buys from me will NOT<\/span><\/strong> be ‘penalised’ for not having the cash ready to go and waiting. The price is the price is the price. Instead of a “pay in one $997 or 8 payments of $147”, the split-payment is going to be $997\/8!<\/p>\n<\/p>\n

To mitigate risk, it’s perfectly possible to stagger payments so that you’re still “front-loaded<\/em>” before your course begins, but you’re not taking advantage of those already struggling. <\/p>\n<\/p>\n

*<\/strong>“Front-loading” payments means that the payments given to you are AHEAD of the program – e.g., you’ve received 2 weeks worth of payments, but have only delivered 1 week of the course in its most simple form.<\/em><\/p>\n<\/p>\n

And you can dress it up any way you like – it’s still taking advantage. <\/p>\n<\/p>\n

Will I have extra admin? I don’t know… we’ll see – but I will cover that WITHOUT taking financial advantage of those who can afford it LEAST<\/span><\/strong>!<\/p>\n<\/p>\n

I can look at myself in the mirror and KNOW I’m doing right by other women by making this change – what about you?<\/strong><\/p>\n

\u200b<\/strong><\/p>\n

Right, I’m off to update all my payment systems to reflect this welcome and PROGRESSIVE, FAIR change. \ud83d\udc4d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m sorry. I got it wrong about pricing. I did what I thought I “had” to do – because “everyone else” was doing it – and even though it never sat right with me – I did it anyway. Today I’m updating ALL MY PROGRAMS with split-payments to be ETHICALLY PRICED. ETHICAL PRICING for PROGRAMS […]<\/p>\n","protected":false},"author":1,"featured_media":2245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Ethical Pricing for Online Coaching Programs","_seopress_titles_desc":"The usual line is that you should mitigate risk\/failed payments by charging a 15-25% premium for split-payments, but I don't believe that's ethical and it PUNISHES those LEAST able to afford your programs with loan-shark style premiums for your services.","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/2244"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=2244"}],"version-history":[{"count":5,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/2244\/revisions"}],"predecessor-version":[{"id":2251,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/2244\/revisions\/2251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=2244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=2244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}