{"id":2016,"date":"2021-10-02T09:10:08","date_gmt":"2021-10-02T08:10:08","guid":{"rendered":"https:\/\/alexsheach.com\/?p=2016"},"modified":"2021-10-02T09:10:13","modified_gmt":"2021-10-02T08:10:13","slug":"evergreen-content-is-how-you-thrive-in-online-business","status":"publish","type":"post","link":"https:\/\/alexsheach.com\/business-strategy\/evergreen-content-is-how-you-thrive-in-online-business\/","title":{"rendered":"Evergreen Content is How You Thrive in Online Business"},"content":{"rendered":"

Unless this is your first day on the Internet, then you’ll know that there is billions upon billions of ‘stuff<\/em>‘ out there – so how do you make sure you stand out and that what you produce stands the test of time?<\/p>\n

We all know that Content is Queen<\/a> – but, t<\/strong>here’s a difference between producing content for content’s sake – and producing content which leverages your message and continues to serve your business weeks, months and even years after it was initially created.<\/strong><\/p>\n

That’s what we call EVERGREEN CONTENT<\/strong> – much like those green trees, evergreen content is your content which just keeps on going long after you initially created it.<\/p>\n

Lots of people fall into the trap of producing a shit-ton of content and scattering it all over Social Media – but<\/em>, being active on Social Media is NOT the same as actually running and building a business<\/span> – and should never be confused!<\/p>\n

Whilst you do undoubtedly need a presence on Social Media, it should absolutely NOT be your Content Strategy if you’re in this for the long-haul.<\/p>\n

Evergreen content is stuff which is going to be indexed by search engines – and found over and over again by people looking for ‘stuff<\/em>‘ you’re talking about.<\/p>\n

I like blogging. I find it easy to write and it brings me pleasure – and, because I blog on my OWN site on which I have 100% rights to – that content is never going to be taken away from me (beware if your website platform is NOT self-hosted! – WordPress is undoubtedly the best and I’d say at this moment, Squarespace a close contender – but… you’re never actually 100% in control of your shit when you’re “digital sharecropping<\/strong>“)<\/em>.<\/p>\n

By blogging I get to make use of keywords and build a ‘silo<\/strong>‘ of phrases across my site which lends weight to the entire structure within the search engines.<\/p>\n

I make sure my blogs are regularly crawled by Google and Bing so that the search engines are aware that:<\/p>\n

1) there’s a shit ton of content and<\/p>\n

2) my website is regularly updated – this is something which helps your SEO – so if you’re only updating your website once every 6 months when you launch a new course, it’s not seen favourably in Google’s eyes<\/span>. I know, I know, it’s a pita sometimes and we’re never given full access to what those clever machines are doing over there at Google – but we DO know that they like content CREATORS and reward them in their listings.<\/p>\n

Posting videos to YouTube is another great evergreen content marketing strategy. Not only do your videos on YouTube “never die<\/em>” – unlike more transient Social video channels, but YT is owned by Google and… well yeh, you guessed it! You play nice with YouTube? Google plays nice with you.<\/p>\n

You can also write books, publish podcasts or anything else which is going to STICK AROUND.<\/p>\n

But if you want your content to be EVERGREEN<\/strong>, then you need to stop sending your ‘best shit<\/em>‘ out there on quickly forgotten (and scrolled past<\/em>) Social Media channels and actually build something which is going to stick around.<\/p>\n

Where I live it’s hard to work the land and it can be hard to grow stuff. I’m currently looking at planting Pinus Nigra<\/em> which is an evergreen pine which thrives in terrible conditions. I’m unlikely to see the benefit of this growth in my lifetime… but we do this stuff for the future – my children and their children will see these towering trees.<\/p>\n

Evergreen content is a bit like that – sure it’s hard(er<\/em>) work, but it’s FUTURE-PROOFING<\/strong> your business and ensuring that you will get ORGANIC GROWTH<\/strong>.<\/p>\n

A lot of people are scared of organic growth because it takes time – inorganic means basically paying for growth through advertising, which means when done effectively it’s fast – and don’t we all like a little instant gratification?<\/p>\n

But… because we’re all grown-ups around here and not 2 year olds demanding a sugary lolly – we know that the BEST things come to those who plan their shit out, execute it well and wait patiently.<\/p>\n

Ya gotta go EVERGREEN gal! <\/p>\n","protected":false},"excerpt":{"rendered":"

Unless this is your first day on the Internet, then you’ll know that there is billions upon billions of ‘stuff‘ out there – so how do you make sure you stand out and that what you produce stands the test of time? We all know that Content is Queen – but, there’s a difference between […]<\/p>\n","protected":false},"author":1,"featured_media":2018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Evergreen Content is How You Thrive in Online Business","_seopress_titles_desc":"There's a difference between producing content for content's sake - and producing content which leverages your message and continues to serve your business weeks, months and even years after it was initially created.","_seopress_robots_index":"","footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/2016"}],"collection":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexsheach.com\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}