Oh sweetie - I know you want to launch your new course right now - but here are some very sensible reasons why you absolutely SHOULD NOT LAUNCH - because if you launch before you're really ready - you can really fuck up!
So let's dive deeper! Big breath... and here goes:
REASON #1 YOU SHOULD NOT LAUNCH YET
❌You moved to a tiny, wee island in the middle of the North fucking Atlantic and your broadband is so bad you can't stream live TV never mind hold "group coaching".
✅You decide to go ahead and launch anyway and then your phone provider throws you an "unlimited data" package.
REASON #2 YOU SHOULD NOT LAUNCH YET
❌You had a mental moment a year ago and shaved off all your hair and now it's at that awkward stage where it hangs over your ears like a moody 14 year old boy eschewing personal hygiene - neither long nor short, just annoying.
✅You splay both hands to count up all your fucks given and realise it's a big fat zero.
REASON #3 YOU SHOULD NOT LAUNCH YET
❌You don't think anyone will be in a spending mood before Christmas/this time of year.
✅Are you serious? There are NO spending rules. It's not YOUR decision to decide when or how people spend their money or want to shop!
REASON #4 YOU SHOULD NOT LAUNCH YET
❌Almost everything you own is blue or green meaning that when you hit LIVE on your zoom call you disappear into the mist of a "green screen"!
✅I refer you to the shopping habits of point 3!
REASON #5 YOU SHOULD NOT LAUNCH YET
❌Your audience isn't very big and if everything you've read about conversion rates is true - then you'll never "fill" the course.
✅When WILL your audience be big enough? When the magic fucking List Fairy swings by and dumps a few thousand eager buyers on your list?
REASON #6 YOU SHOULD NOT LAUNCH YET
❌You just can't face "selling" it because you're not "sales-y" and you're avoiding writing a launch sequence and it's just easier to eat another mince pie, repeat any of the excuses listed above... and wait until January. Or March.
✅CALL 🆘 I'm here to help. I will write your ENTIRE sales page & launch sequence for your latest offer in YOUR voice so you can C&P a bespoke launch sequence... not just templates which treat your best clients like they're riding the impersonal conveyor belt to blah blah land!
REASON #7 YOU SHOULD NOT LAUNCH YET
❌You really don't need the money because your new boyfriend is Elon Musk.
✅OK, fair dues. But won't you get bored? 😉
Seriously though - there will NEVER be a perfect time to launch. Your audience will ALWAYS require growth, you will ALWAYS feel you need "a little more knowledge", "a little more time", "a little more organisation".
But the difference between those that succeed - because they launch, fuck-up, tweak, launch again - and GROW - is that they simply stopped making excuses and actually launched the damned thing!
Which excuse are you using for not launching?
