Let's talk briefly about the people who SAY you can't sell (boo hoo!) to a COLD AUDIENCE - then swiftly leave them behind, because their opinions don't mean shit! 

Who says you can't? The people who've never done it - that's who! 

Because let me tell you - you absolutely CAN SELL TO A COLD AUDIENCE! 

Right, let's dial back to January 2020 - my business was limping along with a few customers here and there and I kept telling myself that if I had a MASSIVE AUDIENCE with tens of thousands of people on my list - or I was selling $5k packages day-in, day-out - THEN everything would come together and voila! I'd be sat on a yacht off the coast of France mainlining runny brie and mopping it up with rustic salami.

Well - turns out - I just needed to get the fuck over myself - produce something at a lower price, advertise to a COLD AUDIENCE and watch the sales come in.

I GOT MORE CUSTOMERS IN 6 WEEKS THAN I HAD IN 6 YEARS!

Let me say that again - MORE CUSTOMERS IN 6 WEEKS THAN 6 YEARS!

The change for me was actually TAKING ACTION.

I decided to create a low-cost offer which was a total no-brainer because it was so jam-packed with information and solved ONE MAJOR PROBLEM - that anyone wanting a one-stop solution for running a 5 DAY CHALLENGE could get all the answers - easy-peasy! 

Then I had to run ads. I'll happily admit I haven't cracked the Facebook algorithm yet - some thing work with a HELL YES (!) - some things you think are SURE to work fall flat on their face.

BUT - armed with a bag full of faith and a fairly limited ad budget, I went live to a cold audience - i.e., people who were NOT on my list, NOT following me on Social Media and who couldn't pick me out of a line-up.

The ad sent them direct to my SALES PAGE rather than through a freebie and a funnel and then - they had a chance to either buy right there and then... or move on.

With a low-ticket offer, there's really not too much thinking or investment energy required so it makes for an easy sale. I was selling the product initially for just $27 which is an easy YES for most people in the online space.

Then with everyone who clicked on that ad, but didn't buy - I was able to re-target them with ads knowing that they'd had a previous interest but maybe didn't buy because the baby started crying/the cake was ready to come out of the oven/they'd had too many gins to locate their card!

But... I will say - the overwhelming majority of sales came from that COLD AUDIENCE - those people who had NO FUCKING IDEA who I was or what I was about.

Your low-cost offer needs to be GOOD, I mean REALLY FUCKING GOOD - you can't just say because it's "only $27" that you can serve up a pile of shite - you need to put real effort into it and your buyers need to think "wow - I got a GREAT deal there!" - and your SALES PAGE needs to be SHIT HOT!

And that's when you make it easy for this COLD AUDIENCE to see what you're about and what you're selling - i.e., WHAT'S IN IT FOR THEM!

By running an offer like this to a cold audience, no two ways about it - it's going to cost you in ad spend - and you're going to have to hold your nerve when you've spent $20 on ads and no sales... then suddenly you've spent $22 and have 3 sales! It does sometimes feel like a game of nerves - but hell, aren't we all here for the thrills? 

To get help with your SALES PAGE - just holler and I'm your gal!