Online Business Myths – So You’re an Online Coach

By Alex

August 22, 2019

One of the biggest mistakes I see female entrepreneurs make when they decide to set up their own online services business is that they…

call themselves a coach!

“Yeh but, yeh but” I hear you say, “yeh but, I am a coach”.

OK… so you may be accredited by whichever coaching association you did your course with. But a coach? 

Bear with me.

Nobody taps into Google “I want a coach”. In old school a coach was someone who helped improve your sporting prowess. Coaching for us in the online world is pretty self-explanatory – but the word itself doesn’t talk to the woman on the street. She wants something fixed.

We seek solutions to our problems.

I need someone to “help me stop stuffing my face when I’m stressed”.

I don’t search for “coach”.

I need someone to “help me close more sales”.

I don’t search for “coach”.

I need someone to show me how to “gather great testimonials”.

I don’t search for “coach”.

People buy solutions, not job titles!

Coach is such a generic word and with “Business Coaches” it’s doubly-vague. What type of business? Which aspects of business? What’s your expertise? 

If you are an all-around busines expert people will be asking why you’re running a coaching empire and not a more traditional type of business? Richard Branson is a business coach… but right now that’s just a sideline he has – it’s not his sole business because I’m guessing it’s not actually what he’s best at.

So if you’re a business coach you either need to embrace the fact that you’re not brilliant with all facets of the business and pull in an expert for those bits – or, you need to just focus on the things you fucking ace!

To call yourself a coach damages what you do because it gives no indiacation as to your area of expertise and speciality – and also brings us back to “Chase 2 rabbits – catch none” when you fail to niche.

Same theory if you’re a VA:

I type “I need someone to help me move my app data over to this new app”.

I don’t search for a VA.

Get specific. Drop the generic sold-to-you job title and create one unique to your skills and your personality.

I promise you – people buy solutions, not job titles – and especially when your job title is so vague it conveys exactly zip! 

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About Alex Sheach

Alex is an expert strategist with a flair for expressive writing which connects with her audience and evokes emotion.

She believes in the power of harnessing the written word and using it to demonstrate expertise, confidence and clarity when marketing online businesses.

She's anti-BS, anti-fluff and embraces grown-assed methodology for growing an online business with authentic Sales & Marketing strategies.

Nae drama!