There are 2 main ways you can fuck up your business growth when you're trying to get traction in your new business or turnaround a fledgling business which isn't quite there yet.
- Rabbit Holes
Seeing/reading something that piques your interest and you spend the next hour/day/week learning everything you can about that topic... which then leads you to another... and another - and then you "know" all about this new system/way of thinking - but you're still no closer to actually implementing anything!
- Shiny Object Syndrome
This is what happens when you're desperately flailing around looking for a strategy which is going to "turn this ship around" and give you all the answers you were seeking. Onna plate.
It could be the latest "this is how I gained 1000 clients in 2 hours - DM me now" 😂🙄 - or the "must have" bit of software. *An in an era of consent DMs seem even more sleazy & inappropriate!
What you CAN do to get clients for your coaching or service-based business is... take a deep breath and realise that marketing fundamentals haven't changed since you were a wee nipper.
Seriously! Mode of delivery may have changed - but principles remain.
You need to demonstrate that you are knowledgeable, trustworthy, serious about your work and that you're delivering a quality product.
Because since the dawn of time - that's what we've traded for. We've handed over our cash/goods in return for something we want.
Yet here we are in the modern online world and I see women chasing the "latest strategy" which invariably skips over those initial steps, negates to include the ENORMOUS amount of work it took and various other omissions - making the entire thing sound easy-peasy-lemon-squeazy.
And... the inevitable result is :
Feelings of failure, burn-out, unease and... straight back to Rabbit Hole + Shiny Object.
How to Really Win Coaching Clients
Reel it back - and produce content. It really is that simple!
Your client is likely an earlier iteration of yourself. Which means you can forget those silly, pointless ICA worksheets where you say she's "Kelly from Ohio, married with 2 kids, reads Cosmo blah blah".
She's you. Your ICA is you - and you know you better than ANYONE.
So when you're creating that content to demonstrate your reliability, honesty, talent, worth, experience et al - you're writing/talking to YOU! Or at least talking to you as though she were your friend asking for your advice + thoughts.
Which couldn't really be simpler - because we're always kinder + more helpful to others than we would be to ourselves.
In terms of content production - it's your job to create an Inbound Marketing Strategy which demonstrates that you are an industry leader and influence - and NOT a follower!
You will get more success from getting your head down and creating, not consuming - and stop looking at shiny objects! All that glistens is not gold as they say. 😉