If your niche or your messaging aren’t super-clear and your marketing isn’t hitting the sweet-spot then all the good intentions in the world aren’t going to bring your perfect customers to you – and Badass Intentions need to be spread far and wide!


You’re such a Badass you’ve got a whole heap of stuff to share with the world but you’re drowning out there in the online world because there’s just so much chatter and blether, you’re not getting heard.


We all know that if you’re not standing out and you’re not getting heard then you’re going to find it almost impossible to get the customers you really want (if any!) because they don’t really understand what you’re selling – and neither do you!


I’m waging a one-woman war against the words “coach” and “VA”, so if you’re still using those tired, old, outdated industry buzz words, then I’m going to tell you exactly how they damage your visibility and why you don’t need them to have credibility.


I’ll give you a way you can show the people you serve exactly what you do – with no confusion – so that you land the perfect client. Every time!


I’m an absolute whiz at cutting through the crap and helping you clarify your niche – and because this is the BULLETPROOF Audit this is a no-holds barred service and it’s not for the faint-hearted and if you’re looking for a “yes woman” then it’s not me!


But after we’re done with the audit of your Digital Presence (website, Social Media and anything else you’d like me to look at!) then you will know exactly what you’ve got to do to stand out and let that badass roar with a DIGITAL PRESENCE so finely pointed it hurts!




1. Select your preferred meeting time from the calendar below and tell me where I can find you online. 


2. I’ll grab a coffee (or three!) and take a good, hard look at what I can find out about you and your business online. I’ll dive deep into your website, cross-reference this with your Social Media channels and what you’ve told me you want to achieve.


3. I’ll send you a report 24 hours before we talk to give you time to get your questions together you want to ask me.


4. We’ll talk and focus your direction for the future.


You get my focused expertise and a renewed vigour which comes with embracing a viable niche which makes total sense and shouts out to your customers. 

I saw your Alex’s review of a website on Facebook. It was thorough and practical, and I thought, “I want that!” I followed a template for this page and you saw that it felt piecemeal and inauthentic. You include WHY I should make the changes. Your suggestions aren’t just your opinions; they are based on solid marketing practices and experience.

Alex is thorough, honest, and encouraging. She revealed my blind spots, and I’m confident I will have a more professional and effective site. 


Owner and Chief Creative, Lincoln Media Design

I found Alex on Facebook and I’m so glad I did!  She helped me see how some tweaks on my website could make it much clearer for my customers.  Her practical and no-nonsense advice was just the help I needed to hone my offerings.  I couldn’t be happier with my website now and having her critical eye on my site is a big part of that!  Her suggestions even helped me build a new site I was working on, and made that one better, too!


Owner, Allison Bishins